What is Bounce Rate?
A bounce rate is defined as the number or percentage of visitors that leave a website without taking any action like clicking on a few specific links or making a purchase. And now that you’ve understood what is bounce rate, we’re here to tell you 3 reasons behind bounce rate’s importance:
● A person who has bounced from your site didn’t get a chance to convert, which why when that doesn’t happen, your visitor gets stopped from bouncing therefore bringing an increase in your conversion rate.
● The bounce rate of your page may be used as a ranking factor for Google. Studies have shown that bounce rate closely corresponded to first page Google rankings
● When you have a high quantity of bounce rate, it may alert you that your website might have issues with content, user experience, or page layout.
What is a Good Bounce Rate?
Okay, we all know what a bounce rate is now and how it is relevant to your website (s), but did you ever think about what is a good bounce rate? No? Why? Bounce rates aren’t supposed to be taken this negatively because there exists a thing called good bounce rates. But it may be of a different perspective to many i.e.; a good bounce rate might be 80% for some people and the same number just might be tragic to others.
We’re also in the need of the hour to know what is a good bounce rate for a blog. As a broad rule of thumb, if the bounce rate of your blog or website is under 40%, that’s a pretty solid number. Somewhere around 40-55% is usually considered a fine number but if your numbers fall around 55-60% then you might consider creating some room for betterment. Well, that sets apart everyone’s question for what is a good bounce rate for a blog, we must think about the other factors about bounce rate as well. Many different factors also tell you what a good bounce rate might be.
There are factors like your business type, industry, country, and even the types of devices your readers are using to access your site. Now if you’re still confused about your website’s bounce rate, Google Analytics might be able to help. When it comes to bounce rate, Google Analytics helps you by providing you with a quick visualization of the average bounce rate for the type of you’re in. That is done by a process called benchmarking which is a lesson for another day.
How to Improve Bounce Rate
Let’s bring the cat out of the bag, bounce rate as a metric kind of sucks, because it has inherent flaws i.e.; if a person reads your blog or goes through the content of your website, and if they don’t close the tab, that bounce rate, Google Analytics sadly won’t be able to read and that session shall be defined as a bounce. That is why a lot of industry people are now moving away from the bounce rate factor and now are instead concentrating on dwell-time and scroll depth. Even if the bounce rate cannot be accurately calculated, it is still important to know about a percentage of the same.
We’re just here to tell you that if your bounce rate has skyrocketed, it’s a genuine problem to look into, and here’s what you should be doing:
Make sure your content is easily accessible:
If someone opens your webpage and sees huge walls of text, then no matter how interesting your content is, people will bounce. To know how to improve bounce rate, you must understand the concept of smart formatting. If your visitor has to make less effort to find what they’re looking for you’re pretty much good to go. Use an appropriate header, use frequent subheadings, set suitable images, and make a bulleted list (you’re literally reading one). This will help your reader to skim through your content to find what they need.
Aggressively optimize for significance:
Obviously, bounce rate is one of the determining factors about the success of your site but what also matters is the significance of the content that you decided to put in there. Make sure you use keywords that are relevant to the content you’re providing to your visitors.
Include a concise call to action:
Now that you’re using significant keywords, please also make sure about the specific action that you want your visitors to take when they pop by your website. Too many CTAs just might confuse users and therefore that might give you a higher bounce rate. Just include a clear and precise call to action so that visitors can get what they want when they’ve clicked on the link to your website.
Use a valid and helpful Internal Linking Structure:
Many people swear by using dozens of internal links have deduced their bounce rates. When you include too many internal links, your content ends up looking too sleazy, therefore backfiring your intent to get more visits. If your internal linking is too cramped, people will just skip your website. Also, this all again falls down to the concept of significance. We would suggest you resist the urge to internally linking articles that you may have in your archive and only focus on linking those blogs that may be relevant to the type of content you’re providing.
Hone Your Page Loading Time:
This is the biggest issue that might be the reason for your page’s high bounce rate. If your page takes forever to load, people will again skip your website and find relevant articles elsewhere.
Go easy on the widgets and promotions:
It is extremely annoying for people when they open a website, specifically blogs and ads pop up at all times. Everyone wants to know what is a good bounce rate, but do you know how these widgets and promotions just bring a rise in your website’s bounce rate? If you don’t want that to happen then make sure you place your ads strategically. Also, please see that if you’re going to include awards and trust signals, they are from trusted sources only.
Make sure your site is mobile-friendly:
Because of the convergence of media, there has been a huge shift of people accessing websites from their smartphones and if your websites haven’t been optimized for that, then say hello to increased bounce rates! that makes your site mobile-friendly. To know how to reduce bounce rate you may follow the same list.
Average Bounce Rate
An average bounce rate is always good for your website, but to improve it following these points is important. If you’re into email marketing then there is a term called email bounce rate which refers to the percentage of email IDs in your patron list that didn’t catch your word because it was passed by a beneficiary mail server. One can calculate the email bounce rate by dividing the no. of bounced emails by the no. of emails being sent and then multiplying it by 100 which gives you a percentage, which may or may not be an average bounce rate. In all comparisons and in general, a good email bounce rate is 2% or less. Now that you know what is bounce rate, how to improve bounce rate, and how to reduce bounce rate we bet you’re ready to take the internet marking by a storm with your knowledge about a bounce rate!