Netflix, one of the top-ranking OTT platforms in the world, uses social media cloud and has tasted a lot of success by doing this. It operates on AWS (Amazon Web Services) and offers services covering billions of hours to its viewers across the world. Customers can place orders for Netflix products or services from any corner of the world with the help of personal computers, tablets, or smartphones.
Social media cloud services used by Netflix
The social media cloud services used by Netflix for running its operations are the following:
Open Connect and AWS.
Open connect and AWS are two separate cloud platforms used by Netflix. Both cloud platforms have to function jointly and flawlessly to render uninterrupted hours of entertaining videos to the viewers.
Currently, Netflix is one of the most prominent social media cloud computing companies in the world. The video streaming and rental firm have built a strong foundation for using cloud social media in the days to come.
Netflix follows an open-source software technique. So, by making dozens of tools and widgets public that it has developed indigenously, it is showing the way of using public cloud in the most efficient way to the developers. As a result, the majority of video streaming companies are following suit.
OSS or Netflix Open Source is an assortment of apache code packets that have been generated by the firm and it has also open-sourced them. Since Netflix uses Amazon Web Services (AWS) public cloud domain, most of the packets are associated with add-ons for utilizing the properties of AWS. There are other plug-ins for open source ventures such as Cassandra, Apache Hadoop, and Pig. However, they largely concentrate on setting up public social media cloud computing properties, generating widgets for automation and handling of assignments, making sure there are good accessibility and optimum utilization.
Cloud computing and social media for OTT: New guidelines
Some new regulations have been promulgated controlling cloud computing and social media for OTT to make sure the digital social media complies more with the local statutes. This has substantially impacted how cloud social media companies like Twitter, Facebook, Instagram, and well-known streaming services like Amazon Prime and Netflix run their services in various nations.
Social media cloud computing in the post-pandemic era
The post-pandemic situation has witnessed a substantial rise in the demand for in-house entertainment such as movies, TV programs, online gaming, news, and others. Streaming viewers are on the rise and as a result, the requirement for content will also go up once the archive of preferred content gets exhausted.
So, consumer behavior has changed and it has also impacted the OTT industry. There is an online video streaming platform named Brightcove that operates on the cloud to deliver both video and live on-demand feedback for several top originators, newscasters, and brands in the world.
Privacy concerns with social media while using cloud computing
There are always some social networks privacy issues while using cloud computing and some of them are mentioned below:
1) Phishing efforts
Phishing is one of the most typical means that perpetrators use to avail accessibility to confidential details. Your account gets compromised frequently via obtaining passwords.
2) Data mining
There is a data trail left on the Internet and hackers try to make the most of it.
3) Botnet attacks
Some social media bots are essentially automated accounts. They are used for generating posts or automatically following new users on every occasion a particular expression is stated. A network created by a large number of bots is referred to as a botnet. Botnets exist on cloud social medias and hackers utilize them for data theft, transmitting spam, and initiating distributed denial-of-service (DDoS) attempts.
4) Malware sharing
Malicious software or malware is devised to get accessibility to computers and the data kept therein. As soon as malware enters the computer of a user, it is utilized to snip confidential details (spyware), gain from coercive advertising (adware), or extract funds (ransomware). Malware can easily spread via cloud social medias platforms. You must make provisions for data backup to protect your sensitive information from malware attacks. Proper data backup storage can always fend off malware attempts. Besides, there is data recovery software that can help you recover your affected data from ransomware.